This segment of The Culture Vault focuses on online retail, with online sales growing and online stores becoming the norm, be it at a .com address or some where like eBay, chances are you’ve purchased something online, it’s fast, it’s easy and no hassles.
Until now, no one has really stepped up to the plate in providing an online retail platform for street wear in Australia, but Constant Motion is set to change all that.
I speak from personal experience when i say i know how difficult it is to sell street wear over the net, as unlike buying a DVD or a book, people want the full shopping experience of trying on a garment, feeling it, and generally sussing it out more so than you can do by looking at a photo, but forget that – My man Alini is on a mission and is bringing the freshest ish in streetwear straight to your living room, in to your bedrooms and offices, and you can have it sent straight to your door – Being agoraphobic has never been so steezy…
Hit the add up in the top left corner to suss out Constant Motion, go buy some shit, it’s about time you threw out that salmon polo shirt anyways.
Yo Alini, how’s things?
Not too bad man just recovering from a cold that was the result of a nasty four day Buffet bender, which i’m sure you can relate to.
It’s been hard trying to be productive when your bed ridden, but I’m back on my feet back in motion.
For those who don’t know, can you tell us a bit about yourself and what it is you do, and how your typical day unfolds?
Hi my name’s Alini, I co-own an Australian distribution company, Triple Beam Distribution and just launched my online store Constant Motion.
A usual day consists me just poppin tags and countin stacks..Then i wake up, reach for my iphone, check my emails grab some food.. If i’m working my day job i’ll head there.
But if not im usually just taking care of business whether it be keeping in touch with our stockists and suppliers, looking out for for new stores and new labels, keeping my finger on the pulse online looking for things that will help grow the business and of course looking for unnecessary things to blog, haha.
You’re responsible for putting some of the biggest names in streetwear in to stores around Australia, what are your thoughts on the state of streetwear in Aus?
You make it sound like i’m saving the world man, I just do what I do. All the labels I represent are really not just your average everday clothing labels, We work with labels that are at the forefront of the industry, which makes our job easier. When jimmy and I started out we aimed to cater for a market that had knowledge of the labels that we represent. In Australia the streetwear market is still small but growing rapidily, kids are starting to wise up and want
a product that they aint going to find at city beach.
What were you doing before Triple Beam , and how did that lead you in to what you are doing today?
Before triple beam I was a street wear enthusiast. I travelled around the world checkin’ spots and the locations of my favourite brands and finding new ones that I wasnt aware of. I worked in a streetwear boutique part time while studying business, I ended up ditching the studies because I was pretty sure of what I wanted to do in the industry and knew I didnt really need a degree to get there. What i did get finished which wasn’t a lot but it gave me enough knowledge to get where am I today. Not to close to the end result but staying in motion.
What’s been flowing through your head phones of late?
Ahh tough because I listen to so much shit. But on my ipod 25 most played you’ll find Nickelus F, J Cole, Nipsey Hustle, Jay Electronica and Saigon. I say I have a broad range of musical tastes but that answer kinda says differently. Ohhh also Elflows unreleased bangers, i’ll tell you now the dudes gonna change the face of Australian hip hop..
What’s in your pockets right now?
I’m wearing jocks son, no pockets..
Along with Triple Beam, you’ve more recently launched Constant Motion, firstly, what is Constant Motion, and secondly, what are your visions for it?
Constant motion is the idea of always keeping it moving on your endeavours through out life, chasing a dream and staying on your grind daily.
We’re an online store that stocks clothing, footwear and accessories from international and local brands. The store is backed up with a blog that stays constant dropping posts on the regular.
I’ve got my homie Carlose on there blogging on products drops, cool shit and everything that is everything – Put us in you google reader. We will be your favourite blog besides thslfe of course. My vision for Constant Motion is to eventually turn into a retail space/ hang out /Headquarters for my homies, to stay creative, get busy, stay young and happy not working for the man.
How is Constant Motion being received?I know personally what it’s like selling streetwear over the internet – that shit isn’t easy to do, particularly when most consumers want the entire physical shopping experience when shopping for threads, do you find yourself in a constant battle being based online?
Constant Motion is only in its early days so we haven’t really experienced any battles, from when we launched we’re happy with how its going from word of mouth promoting, But I do understand it’s going to be tough as people are hesitant about buying things online, the next step is just keeping the store apparent and not letting the customer forget about us. We are working on a mailing list and are going to be dropping some adds online and in other publications.
Name 5 things you always take with you on your travels.
Laptop, ipod, Sketch Book, Magazine, Toothbrush.
Any up coming projects or happenings that we should know about?
I keep my cards close to my chest man, But yeah, keep your ear to the street and keep checking the blog.. You guys will know soon enough.
Word association, you know the deal, say the first thing that comes to your mind when you read the word.
Australia HOME
Kevin Rudd PUSSY
America GREED
Obama AMAZING
Religion BULLSHIT
Time PRECIOUS
Greed AMERICA
Humanity MOTHER TERESA
Peace LOVE
Freedom FIST
Art LIFE
Life DO IT BIG ATLEAST ONCE
Happiness LIFE
Alini Says:
STAY IN MOTION, THINK OUTSIDE THE SQUARE, DONT BE CONTROLLED, BE AN INDIVIDUAL AND STAY CREATIVE.
Where can people follow what you’re up to and view your work?
PEEP THE BLOG ON THE SITE CNSTNTMOTION.COM and while your at it cop some ish…
Last words, shout outs?
See Alini says, shout out to everyone doing what they do on a regular basis.
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