Firstly, thanks for your time. What’s been happening man? Just got back from a short holiday in Melbourne, a bit of relaxation after a hectic Christmas season. So what’s up with Butter? Can you tell us who you are, what you do and how Butter came in to fruition? My name is Garth, I’m the co-owner / founder of Butter Goods. I do all of design work for the company and share a large range of other tasks and responsibilities with my good friend / business partner, Matt “Pidge” Evans. We started Butter Goods in ’08. We did it because it had been a dream of ours since we were in high school together. We really felt there was a real lack of Australian based companies, and we wanted to try change that. What prompted you to make the decision to take your ideas and put them on T-Shirts? We used to mess around back in the day and screen print our own tees. We eventually stopped doing it, but it was still something we both had in the back of our minds. So we wanted to just give it one real shot, like all or nothing. The old, would rather try and fail than never to have tried at all. I just didn’t want to grow old and think, what if. I think that’s something we’ve learnt the most, and try to push to other people, not to get all preachy, but if you have a dream or a passion, don’t hold back, go for it! The worst thing that can happen is you’ll end up in the same position as you were before before. It seems these days everyone out there thinks they are running some super sick T-Shirt label. Do you find it hard to establish yourself in such an environment? There’s a big difference between printing a design on t-shirts and creating an actual “brand”. I think it’s more important to invest time in to what a brand is about, and what it actually represents. You have to give a brand life, without that, it’s just some cool stuff on a t-shirt with no real energy or vibe behind it for people to get down with or relate to.
exploit skateboarding for their benefits without any real ties to it. But it’s blatant, and skateboarders are a picky bunch, bullshit usually gets stamped out and shunned in an instant.Skateboarding is at our roots, we owe a lot to it, we definitely wouldn’t be doing this is it wasn’t for picking up a board. We’ll be involved in skateboarding through thick or thin. I remember about 8 or so years ago our crew spoke about skateboarding until we were 50 years old, or until it was physically impossible for us to do so any more. Pidge and I are the only people from that day that are still skateboarding, and I’m thankful for that.
The Voice. America Skate Trips! Obama Puppet. Melbourne
Life Style Hammers. BUTTER GOODS http://vimeo.com/35926751